Built on Experience From

Deloitte Consulting

Strategy & Operations

CVS Health

Product & Growth Strategy

8+ Years

Healthcare Strategy

Fortune 50

Client Experience

Same Questions, Different Budgets

Fortune 100 healthcare companies have entire strategy departments — analysts, consultants, intelligence teams — answering competitive questions, evaluating market entry, stress-testing decisions.

The questions don't get smaller just because the budget does.

Mid-market companies face the same complexity with a fraction of the resources. Codex Lab closes that gap — the same analytical rigor, scoped to mid-market economics, with intelligence that compounds over time.

Built Different by Design

Intelligence That Compounds

Every engagement builds on the last. Institutional memory carries forward. Sprint 3 is faster, deeper, and more contextualized than Sprint 1.

Evidence, Not Consensus

Sources weighted, conflicts surfaced, uncertainty named. When the evidence disagrees, you see the disagreement — not an averaged-out answer.

Built to Challenge

Every recommendation survives structured dissent before it reaches you. If the logic has a hole, we find it first.

How It Works

  1. Diagnostic Conversation

    We define the real question, constraints, and what "decision-ready" looks like for your team. Free, no obligation.

  2. Scoped Engagement

    The Brief or The Analysis, depending on complexity. Fixed price, fixed timeline, no surprises.

  3. Delivery

    Evidence-weighted memo or full strategic roadmap. Built to present to leadership, not sit in a drawer.

  4. Ongoing

    The Advisory: quarterly reviews, compounding intelligence, priority access. Most clients start with a sprint and graduate here.

Engagement Tiers

The Brief

Starting from $25,000

One strategic question, decision-ready memo with evidence-weighted confidence scoring, competitive context relevant to the question, clear recommendation, and a 30-day post-decision check-in. ~2 week timeline.

Best for: Go/no-go decisions, competitive exposure assessments, market entry gut-checks

  • "What's our competitive exposure if Amazon Pharmacy expands into specialty?"
  • "Should we be concerned about [competitor]'s move into [adjacent space]?"
  • "What's the real margin risk if [payer] changes reimbursement terms?"

The Analysis

Starting from $45,000

Complex question, full landscape analysis, strategy + implementation roadmap. Everything in The Brief plus: full competitive landscape mapping, scenario modeling, strategic debrief with your team, and a 60-day check-in.

Best for: Decisions that change how you operate — market entry, business model shifts, competitive repositioning

  • "Should we re-enter DME — and if so, through what model and in what sequence?"
  • "How should we position against vertical integration from [competitor] over the next 18 months?"
  • "What's the build-vs-buy-vs-partner calculus for launching [new service line]?"

The Advisory

Starting from $85,000/year

Annual intelligence contract with compounding Decision Memory. Quarterly strategy reviews, fast turnaround on ad-hoc strategic questions, quarterly sprint credits for Brief-level work, and persistent Decision Memory that makes every engagement sharper than the last. Full Analysis engagements scoped separately at advisory rates.

Best for: Teams facing recurring strategic questions who want each answer to build on the last. Paid quarterly or annually — advisory clients get sprint credits included and priority scheduling on all engagements.

  • "Map our competitive position across pharmacy services and flag shifts quarterly."
  • "Track regulatory signals in [therapeutic area] and brief us monthly on what's changed."

The best time to answer a hard question is before your competitor does.

Tell us what you're trying to figure out.

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